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Category: Online Advertising

Choose Your Online Marketing Budget Intelligently

Choose Your Online Marketing Budget Intelligently

While deciding your online marketing budget, you will need to keep a few things in mind so that you can reach out to your target audience in the most effective manner. Apart from digital marketing, you will also need to have a budget for other aspects of your marketing plan. So how do you go about it?


  1. Know your goals

You need to know you marketing team’s main focus for the coming year. Know whether you want to build brand awareness or increase your customer base. When you determine your marketing goals, you will know the kind of budget expected.

  1. Analyze the past

Look up records and find out the strategies that worked in the past and the ones that didn’t. Analyze successful strategies and decide if you need to spend further on them and find out why the unsuccessful ones did not work out.

  1. Industry trends

Stay updated with the industry trends by following the strategies of your competitors. Instead of imitating them, simply be aware of them and identify the loopholes in your own. This will help you to decide the allocation and distribution of budget as per the needs of different sectors of online marketing.

  1. Budget calculator

Once you are aware of the goals and the recent trends, a budget calculator will help you figure out the numbers with 4 simple questions.

Market Your Brand By Advertising Online

Market Your Brand By Advertising Online

Getting people to get to know your brand / business need not be a cumbersome task. The right approach and the right attitude will reap huge benefits for you and your brand. Make the best use of online advertising and the various techniques available to market you brand.

With the digital explosion, online advertising and marketing has become both easy and complex. And making the most out of this channel is key to successful branding. There are many options available such as paid advertising, pay per click, Google AdWords, Facebook ads, and many more on various social media platforms.


A good digital advertising strategy has now become an essential part of business strategy as it lends the desired results and at times goes beyond expectations too.

Why are digital advertisements important?

  • You can successfully grow your brand’s presence online.
  • Businesses and brands have much more visibility.
  • You will be targeting the right audience/customers.
  • There will be more conversions and sales.
  • It is one of the best and quickest ways to drive relevant traffic to your website.
  • It produces great results even in small budgeted paid advertising.
  • Data analytics adds worth to your SEO campaign.
  • Creating brand awareness is possible and achievable.

Advertising is one of the core lead generation tactics, which has long-term effects on your business. Being focussed on what you want to achieve and creating awareness with great content will lead to great sales and lead conversions.


Some great tips to make the most out of your online advertisements are:

  • Create multiple versions of the advertisements.
  • Use creative elements, images
  • Promote discounts.
  • Use negative Keywords
  • Utilise new features of Google AdWords such as ad site links etc.
  • Create a landing page.
  • Create a Call to action to monitor leads.
  • Retarget advertisements.


Using creative elements in your advertisements, and targeting the right audience after careful research and planning surely helps you get most out of advertising online.