While deciding your online marketing budget, you will need to keep a few things in mind so that you can reach out to your target audience in the most effective manner. Apart from digital marketing, you will also need to have a budget for other aspects of your marketing plan. So how do you go about it?

1. Know your goals

You need to know you marketing team’s main focus for the coming year. Know whether you want to build brand awareness or increase your customer base. When you determine your marketing goals, you will know the kind of budget expected.

2. Analyze the past

Look up records and find out the strategies that worked in the past and the ones that didn’t. Analyze successful strategies and decide if you need to spend further on them and find out why the unsuccessful ones did not work out.

3. Industry trends

Stay updated with the industry trends by following the strategies of your competitors. Instead of imitating them, simply be aware of them and identify the loopholes in your own. This will help you to decide the allocation and distribution of budget as per the needs of different sectors of online marketing.

4. Budget calculator

Once you are aware of the goals and the recent trends, a budget calculator will help you figure out the numbers with 4 simple questions.